As I was sewing my prototypes, I brainstormed with my family and close friends about what to name this business. I knew I wanted a heron logo, but I needed a name that was memorable, meaningful, easily spelled and Googled, and sounded professional...
Read MoreMy kid has started repeating everything, and while I decided long ago that curbing cursing in front of him was not going to happen (he is going to have to learn the difference between inside words and outside words quickly), the expletives while I was fighting with my sewing machine were excessive. I was using my mom's machine from the 70s, and it was not thrilled to be sewing through 9 layers of fabrics. In fact, it was so unhappy with me, it quit three inches prior to completing my final seam on my first tote prototype...
Read MoreI knew that to make my ideal bag, I would need to make a prototype. But it had been nearly 20 years since I last sewed regularly. I was the owner of my mom's sewing machine from the 70s, though it remained folded in its table for many years...
Read MoreAfter a year of the idea tickling my brain, I finally was inspired to make the idea a reality when I was wide awake at 3am after an amazing family trip to Alaska that left me very happy but also very jet lagged. (It is so true that boredom is the best space for ideas to present themselves.)
I realized I had a few needs from a new bag...
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